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Insurer guide · Updated November 2026

Blue Cross insurance in Canada: which plan serves your province, and what it sells

Blue Cross is not one company. Here is which Blue Cross plan covers Ontario, Alberta, BC, Manitoba, Saskatchewan, New Brunswick and Nova Scotia, and what each one sells to individuals and families. I sell Blue Cross, and I checked every plan detail below on the plans' own websites.

By Pankaj Bhatia, PFA, CHS Updated Licensed to sell Blue Cross

One name, six separate plans in the provinces I serve

The Blue Cross name and symbol belong to the Canadian Association of Blue Cross Plans, which licenses them to regional, independent plans. Where you live decides which one you buy from. In Ontario it is Ontario Blue Cross. In New Brunswick and Nova Scotia it is Medavie Blue Cross, from Moncton. BC has Pacific Blue Cross, and Alberta, Manitoba and Saskatchewan each have their own Blue Cross. They share a logo, but their plan names, prices, age limits and deadlines are different, so a rule you read about Alberta Blue Cross may not apply to you in Ontario.

Who your Blue Cross is, and what it sells individuals

Plan names come from each plan's own product pages, read on November 11, 2026. A blank in the line-up means I could not find that product published for individuals, not that it can never exist.

ProvinceBlue Cross planPersonal health and dentalAfter a group plan endsTravel and visitors
OntarioOntario Blue Cross (licensed to the Canadian Hospital Service Association, which also holds the Québec Blue Cross licence)Complete Health (health questions), Guaranteed Acceptance (no questions), Assured AccessRetiree Plan, ages 50 to 74, within 60 daysSingle-Trip, Multi-Trip Annual, Trip Cancellation and Interruption, 3-in-1 Package (54 and under), Visitors to Canada
New Brunswick, Nova ScotiaMedavie Blue Cross, Moncton (also serves PEI and Newfoundland and Labrador)Complete Health, Guaranteed Acceptance, Dental, Assured Access; New Brunswick Seniors Health Program for 65+Retiree Plan, ages 50 to 74, within 60 daysSingle-Trip, Annual Multi-Trip, Visitors to Canada
British ColumbiaPacific Blue Cross (BC and Yukon residents)Health & Dental, Dental Only, Guaranteed Acceptance, Retirement (Bronze, Silver, Gold)Group Conversion, within 60 days, after 6 months of group coverTravel Medical, Trip Protection, Visitors to Canada
AlbertaAlberta Blue CrossBlue Choice (medical questionnaire, 64 and under), Blue Assured (guaranteed)Retiree plan, you or your spouse 50+, within 90 daysTravel benefit inside the health plans; Visitors to Canada
ManitobaManitoba Blue CrossIndividual & family plans, retiree plans, wellness plan, accident planBlue Choice Conversion, within 60 daysDeluxe travel health, Annual travel plan, Holiday cancellation, Airfare cancellation, Tour package; no visitors plan listed
SaskatchewanSaskatchewan Blue CrossBlue Choice (medical questionnaire), Guaranteed AcceptanceConversion and Retiree (see the note on 60 or 90 days below)Travel insurance, Visitors to Canada

I place Blue Cross health and dental, travel and Visitors to Canada plans. Term life and critical illness under the Blue Cross name come from a separate company, Blue Cross Life Insurance Company of Canada, which I don't sell. The plan's own policy wording always decides what is paid.

Leaving a group plan? The deadline starts the day your benefits end

This is the reason most people end up calling me about Blue Cross. You retire, get laid off, go part time, start your own business, or your child turns too old for your plan, and the drug and dental card from work stops. Every Blue Cross plan in my provinces has some route onto a personal plan without health questions. The better routes, the conversion and retiree plans, are only open for a short time after the group cover ends. Miss that window, and you are back to answering medical questions, or to a guaranteed plan that pays less.

60 daysOntario Blue Cross and Medavie Blue Cross Retiree Plan, ages 50 to 74
60 daysPacific Blue Cross Group Conversion, after at least 6 months on a group plan
60 daysManitoba Blue Cross Blue Choice Conversion
90 daysAlberta Blue Cross Retiree plan, you or your spouse 50 or older (its page does not mention health questions; Blue Assured is guaranteed at any time)
60 or 90 daysSaskatchewan Blue Cross Conversion: its pages disagree, so I use 60

Saskatchewan is the one to be careful with. Its main health insurance page says to apply within 90 days of your group plan ending, while its page for people who are retiring says 60 days. Until Saskatchewan Blue Cross confirms it in writing, I treat 60 days as the deadline. Applying early costs you nothing.

In New Brunswick and Nova Scotia, Medavie also sells Assured Access, a small add-on that holds your health eligibility for later. Medavie says group members who lose their benefits can switch on a personal plan without more medical questions if they do it within 60 days, and that people who were not already Medavie members need proof of the loss from their employer or benefits provider. The same 60-day rule applies to a child who leaves the family plan. Ontario Blue Cross sells Assured Access too.

What I ask people to do in the first week

  1. Get the end date of your group benefits in writing, and a letter or email showing the coverage has ended. Some plans need that proof.
  2. Make a list of the prescriptions everyone on the plan takes, with the monthly cost if you know it. The drug maximum matters more than anything else on a conversion plan.
  3. Note any dental work your dentist has already recommended. Several personal plans have waiting periods or low first-year maximums on major dental.
  4. Count your days from the end date, not from your last day at work. They are not always the same.

A conversion plan will not match your work plan. Pacific Blue Cross says so plainly: Group Conversion pays 80% of eligible expenses to a lifetime maximum of $250,000 a person, and its drug option caps at $1,000, $2,000 or $5,000 a person a year depending on how long you have been on the plan. Manitoba's Blue Choice Conversion pays prescriptions at 75% to $1,500 a year, with dental sharing a $1,000 limit. If your drug costs are higher than that, we need to look at it before you sign, not after. If you are healthy, both Pacific Blue Cross and Manitoba Blue Cross note that answering the health questions for a regular personal plan can get you more for less. To test what a plan is worth to your family, try my health and dental insurance calculator.

Which Blue Cross plan should you ask about?

Pick your province and your situation. It shows the plan from your regional Blue Cross that I would look at first, with the rule that matters most.

A planning aid, not advice or underwriting. Pankaj checks the current wording and compares other insurers before recommending.

Health questions or guaranteed: what you give up either way

Each regional Blue Cross sells two kinds of personal health plan. One asks about your health and costs less for what it pays. The other accepts everyone and pays less, or makes you wait for some benefits.

In Ontario, Complete Health asks a few health questions. Its levels run from accidental dental only at the bottom to 80% dental with no annual limit at the top, with drug cover at 70% or 80% and no annual limit. Guaranteed Acceptance asks nothing, covers existing conditions with no waiting period, and pays 70% on prescriptions, dental care and health practitioners. Medavie's Guaranteed Acceptance in New Brunswick and Nova Scotia is built the same way.

Alberta's Blue Assured is guaranteed with no medical questions, but it has waiting periods: 3 months for basic dental and for drugs, 1 year for dentures and periodontics, 2 years for crowns, bridges, implants and orthodontics. Its travel benefit ends at 65. Blue Choice needs a medical questionnaire, is for people 64 and under, and pays prescriptions to $10,000 a year.

Pacific Blue Cross's Guaranteed Acceptance approves you automatically, but hospital accommodation only starts after 12 months on the plan. Saskatchewan's Guaranteed Acceptance is open to any resident with a valid Saskatchewan health card, with no questionnaire or exam.

How I decide between them

If you are healthy and your group plan ended within the window, I usually price both: the no-questions conversion or retiree plan, and the medically underwritten plan. When the health answers are clean, the underwritten plan often pays more for the money. When someone in the family has a condition that needs regular drugs, the guaranteed route is usually safer, because an underwritten plan can exclude what you already have.

Where people go wrong is waiting. They let the window pass, planning to buy "when they need it", then a diagnosis arrives and the only option left is a guaranteed plan with a lower payout. Pacific Blue Cross's own advice is to buy while you and your family are healthy, because most extended health plans exclude conditions you already have.

Prescription drug cover is the part to read twice. Look for three things: the percentage paid, the yearly cap, and whether the cap rises the longer you stay. A plan that pays 80% to $1,000 a year looks fine until one specialty drug costs that in a month.

Blue Cross travel insurance for Canadians

Ontario Blue Cross sells a Single-Trip plan, a Multi-Trip Annual plan with unlimited trips in 12 months, Trip Cancellation and Interruption, and a 3-in-1 Package for Canadian residents 54 and under. Emergency medical goes up to $5,000,000, and it must be bought before you leave Ontario and cover the whole trip. On a family policy, only the two oldest people pay a premium; dependent children get Emergency Medical Care at no extra cost.

Medavie Blue Cross sells Single-Trip and Annual Multi-Trip plans with up to $5 million of emergency medical, and the annual plan allows trips of up to 180 days each. If you are 76 or older, Medavie asks you to call rather than buy online. Pacific Blue Cross Travel Medical covers emergency care to $10 million for British Columbians travelling outside BC, at any age, though people 61 and older may have to fill in a Health Declaration form.

Manitoba Blue Cross sells Deluxe travel health (with a Gold level for ages 55 to 74 that allows longer trips), an Annual travel plan, Holiday cancellation, Airfare cancellation and a Tour package, all for Manitoba residents registered with Manitoba Health. In Alberta, the Blue Choice and Blue Assured health plans include $5 million of emergency medical per trip for trips of 10 to 30 days, depending on the level. Saskatchewan Blue Cross sells travel insurance to Saskatchewan residents too.

For a winter in Florida or Arizona, the questions about stable pre-existing conditions decide more than the price. I go through them line by line before anyone applies. My snowbird travel insurance guide explains what to check, and for shorter trips see travel insurance for Canadians.

Visitors to Canada, Super Visa and newcomers waiting for a health card

Five of the six plans sell a Visitors to Canada policy. Manitoba Blue Cross does not list one.

Blue Cross planAgesEmergency medical amountsRules worth knowing
Ontario Blue Cross79 and under$50,000, $100,000 or $150,000Can be bought within 30 days of arrival. Its FAQ says it offers products that meet Super Visa requirements. Medication for chronic conditions is not covered.
Medavie Blue CrossLanded immigrants 69 or younger; foreign workers 69 and under$50,000 to $150,000; $100,000 for foreign workersNo deductible for tourists and family visitors. Medavie says its new Canadians plan meets Super Visa requirements.
Pacific Blue CrossUp to 79Not stated on the plan pageStable pre-existing conditions: 3 months up to age 60, 6 months from 61. Bought after arrival, cover starts 72 hours after you apply.
Alberta Blue Cross31 days to 79$50,000, $100,000 or $150,000 (top amount only to age 74)Optional deductible. Buy before arrival or within 30 days after.
Saskatchewan Blue CrossTop amount only to age 74$50,000, $100,000 or $150,000Super Visa applicants and holders are listed as eligible.

For a Super Visa, the policy has to give at least $100,000 of emergency medical cover and be valid for at least one year from each entry, and it must come from a Canadian insurer or an approved foreign one. A $50,000 Blue Cross plan will not work for that, and many Super Visa parents are past the Blue Cross age limits. That is why I price Blue Cross next to the visitor plans on my visitors insurance page rather than recommend it by default. For new permanent residents waiting for OHIP or another provincial plan, see insurance for new immigrants.

Life and critical illness: where I use other insurers

Term life and critical illness under the Blue Cross name are sold by a separate company, Blue Cross Life Insurance Company of Canada. I don't place those policies. With Blue Cross I work on health and dental, travel and Visitors to Canada cover. When a family also needs life insurance or critical illness cover, I compare term life and critical illness plans from the other Canadian insurers I represent and put the best fits side by side.

Smaller amounts come built into the health plans. Ontario's Assured Access includes $10,000 of accidental death cover, Pacific Blue Cross Group Conversion includes accidental death and dismemberment up to $25,000 for people under 70, and Manitoba Blue Cross sells a separate accident plan. None of these replaces real life insurance. For a mortgage or young children, I compare term and critical illness insurance across several insurers.

Who Blue Cross suits

  • People leaving a group plan who act inside the 60 or 90-day window.
  • Families with a member who has a health condition and needs a no-questions plan.
  • Self-employed people who want drug and dental cover on their own terms.
  • Retirees between 50 and 74 in Ontario, New Brunswick and Nova Scotia who want a Retiree Plan that also includes multi-trip travel.
  • Ontario families who travel together, since children on the policy get emergency medical at no extra cost.

Limits to check first

  • You can only buy from the Blue Cross for the province you live in.
  • Guaranteed plans pay less, often 70%, and some have waiting periods.
  • Conversion drug caps can be low, such as $1,500 a year in Manitoba.
  • Visitor plans stop at 79 and the $150,000 amount stops at 74 in Alberta and Saskatchewan.
  • Alberta Blue Assured travel ends at 65; Blue Choice is for 64 and under.
  • Premiums are reviewed every year, so the first-year price is not fixed.

Buying a Blue Cross plan through me

I have been in financial services for 11 years and I sell Blue Cross. Blue Cross sets the premium, so you pay the same through me as you would buying direct. The difference is that I also check what other insurers would give you for the same money.

1. Your dates and drugs

Tell me when your group plan ends, who needs cover and what prescriptions you take. From that I know which window you are in and which plan levels make sense.

2. Side by side

I set the no-questions plan next to the underwritten one and, where it fits, another insurer's plan, so you see the drug cap, dental limits and waiting periods before you pay.

3. Apply and follow up

We apply together, with proof of group coverage loss if the plan asks for it. After it is issued, I help with changes and with questions on a claim. Blue Cross decides claims, not me.

Questions people ask me about Blue Cross

Which Blue Cross do I buy from if I live in Ontario?

Ontario Blue Cross. Its site says the Blue Cross name in Ontario is licensed to the Canadian Hospital Service Association, which operates as Ontario Blue Cross.

Its personal plans are Complete Health, Guaranteed Acceptance, the Retiree Plan and Assured Access, plus travel and Visitors to Canada. I can arrange any of them for you.

How long do I have to apply for Blue Cross after my group benefits end?

Usually 60 days: in Ontario, New Brunswick, Nova Scotia, BC and Manitoba. Alberta's Retiree plan allows 90 days.

Saskatchewan's pages say 90 days in one place and 60 in another, so I work to 60. Inside the window the conversion and retiree plans skip the health questions; after it, you may have to answer them or take a guaranteed plan that pays less.

Will a Blue Cross personal plan cover a condition I already have?

A guaranteed plan will. Ontario Blue Cross and Medavie say their Guaranteed Acceptance plans cover all your health conditions with no waiting period for existing ones.

Plans that ask health questions can exclude what you already have. Some guaranteed plans make you wait for certain benefits, such as 12 months for hospital accommodation on Pacific Blue Cross Guaranteed Acceptance.

Can my parents use Blue Cross Visitors to Canada insurance for a Super Visa?

Possibly, if they are within the age limit and you buy at least $100,000 of emergency medical cover for at least one year.

Ontario Blue Cross sells to visitors 79 and under, and Alberta and Saskatchewan only offer the $150,000 amount to age 74. I compare it with other Super Visa insurers before you buy.

Can I buy a Blue Cross plan from another province?

No. Each regional Blue Cross sells to residents of its own area.

Pacific Blue Cross plans are for BC and Yukon residents, Saskatchewan's Guaranteed Acceptance needs a valid Saskatchewan health card, and Manitoba's travel plans need Manitoba Health registration. If you move, call me before you cancel anything.

Does Blue Cross sell life and critical illness insurance?

Yes, through a separate company, Blue Cross Life Insurance Company of Canada, but I don't sell those policies.

I place Blue Cross health and dental, travel and Visitors to Canada plans. For life and critical illness I compare the other Canadian insurers I represent.

I live in Quebec. Can you still help me with Blue Cross?

Yes. I am not licensed in Quebec, but Quebec residents can call me and I will arrange the policy.

Quebec has its own plan, Québec Blue Cross. Call (647) 640-2222 or email Pankaj@InsureInCanada.ca and tell me what you need.

Pankaj Bhatia, PFA, CHS, licensed insurance advisor

Written by Pankaj Bhatia, PFA, CHS

Licensed insurance & financial advisor · Insure In Canada Inc. · Mississauga & Cambridge, Ontario

Pankaj has 11 years in financial services. He sells Blue Cross plans alongside other Canadian insurers, so he can show you when a Blue Cross plan is the better buy and when another plan pays more for the same premium. Licensed in Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, New Brunswick and Nova Scotia.

Call 647-640-2222 · WhatsApp · Pankaj@InsureInCanada.ca · About Pankaj · Google reviews

Group plan ending soon?

Send me the end date, your province and the prescriptions your family takes. I will tell you which Blue Cross plan you can still get without health questions, and what it would pay.

The Blue Cross pages I read for this guide

Related guides on this site

Independent guide by Pankaj Bhatia, a licensed advisor; not published by any Blue Cross plan. Blue Cross is a registered trademark of the Canadian Association of Blue Cross Plans, used by each regional plan under licence. Plan names and features are summarized from the plans' published pages as of November 11, 2026 and can change. The policy wording governs. No premiums are shown because they depend on age, province, family size and the benefits you choose.